1. What is your main
objective for your site? (one sentence)
2. List some additional objectives for
your site.
3. Describe your audience and how they
will be accessing your site.
4. List the addresses (URLs) of sites you
have found that offer the type of information you want to create on
your site (content
& features).
5. List the addresses
(URLs) of sites you have found that have a visual look and feel you
admire (Think graphic style).
6. List five adjectives
you would like your site to express (Example:
sophisticated, easy, informed).
7. What is your desired deadline for having
your site available publicly?
8. How should the following site constraints
limit and control your site design and functionality?
Download time
• We will sacrifice design and features in favor of speed.
• We would like a balance of design and speed.
• We want advanced technology and design.
Use of plug-ins
(Many multimedia features require small, free helper
programs installed to the browser to view the media).
• Our audience will most likely NOT have the plug-ins installed,
and we don't want them to leave the site to get them.
• Our audience will most likely NOT have the plug-ins installed,
but we feel the media has enough value to warrant the user getting
the plug-in.
• Our audience will most likely have the plug-ins installed.
Browser compatibility
(The older the browser, the fewer features it supports)
• Our audience will most likely have a current browser.
• Our audience will most likely NOT have a current browser.
9. How large do
you envision your site?
• Simple and streamlined. A few well
designed pages will serve us.
• We'll have a lot of information initially, but will not
be adding in the future.
• We want the site to appear extensive, and will be adding
content and expanding sections on a regular basis.
10. How often do
you see the need for content updating (changing
existing content to keep it current without adding new pages)?
• never
• a few times a year
• at least once a month
• at least twice a month
• weekly
11. Will the site
be updated by a member of your staff, or will you need updating
services?
• Staff member
• Need updating service
12. Which best
describes your graphic content needs?
• We will not be using additional
graphics as content.
• We have plenty of quality licensed photography and illustrations
for the site.
• We have some licensed photography and illustrations, but
will need more.
• We will need help in finding and licensing photography
and/or illustrations.
13. What are your
hosting needs?
• We will be hosting the site on
our own server.
• We have contracted hosting services for the project.
• We will need to contract with an appropriate hosting service.
14. What kinds of marketing and Web site
traffic data do you need to collect?
• Overall traffic volume
• Most visited pages
• Which pages visitors spend the most time on
• Which search engines and keywords are bringing in visitors
• Number of visitors referred from other sites
• Other
• None of the above
15. Do you have
promotional strategies planned to bring first-time and return visitors
to your site?
• Yes
• No
16. What kinds
of Internet promotion will you need?
• Basic search engine submission
• Complete search engine ranking campaign.
• Banner ads
• E-mail campaigns
• No Internet promotion
17. Do you have a contact person responsible
for overseeing your participation in the site development who has
dedicated time for this project?
18. Please list any questions you may
have along with any ideas.
